Alexandra Tachalova shares that building the right links should be one of the biggest priorities for marketers.
Discussion points include:
What are the right links at the moment?
What are the wrong links at the moment?
How do you get the best links?
Why is this more important than other marketing activities?
You say that Sites that have a strong domain authority can easily reach excellent results in Google SERPs without building any links back to their individual pages - does this mean that you only have to build links to certain pages?
Can you stop building links after a while?
Will links stay important with AI results?
SEO in 2026