Business Wars Facebook vs Snapchat - Snapchat’s Comeback | 6
Oct 21, 2019
In June 2018, Mark Zuckerberg faces turmoil as Facebook grapples with data breaches, while Snapchat seizes the moment to attract disaffected teens. The rivalry intensifies as Snapchat rolls out new features like SnapKit and Snap Games, positioning itself as the appealing alternative. Meanwhile, Zuckerberg is on a mission to regain user trust and contend with regulatory pressures. Amidst the chaos, Snapchat's strategic reboot and the focus on user engagement highlight the evolving landscape of social media, setting the stage for an intriguing showdown.
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Zuckerberg's Ultimatums
- Mark Zuckerberg, facing pressure from data breaches and slowing growth, issued ultimatums to his team.
- He demanded faster action and blamed Sheryl Sandberg for the Cambridge Analytica scandal.
Data Demands and Resignations
- Zuckerberg demanded Instagram share user location data with Facebook for better ad targeting.
- Instagram co-founders, Kevin Systrom and Mike Krieger, refused, leading to their resignation.
Security Breach and Response
- Facebook suffered a security breach affecting 30 million accounts due to bugs in the "view as" feature.
- Zuckerberg, unlike past responses, involved the FBI and proactively informed the press.