WBSRocks: Business Growth with Enterprise Software and Digital Transformation WBSP415: Grow Your Business by Understanding Intershop’s Capabilities, an Objective Panel Discussion
Do you know an eCommerce platform that was the hottest before the .com bubble? Do you know an eCommerce platform that has personalization built as part of its core before personalization was a thing? Do you know an eCommerce platform that had a market valuation of $11 billion but now has less than $100 million in revenue? Do you know an eCommerce platform that has a very tight relationship with Microsoft and is often installed with Microsoft Dynamics 365? Do you know an eCommerce platform that is really strong with multi-country workflows in regulated industries? If you guessed Intershop, then you are right.
In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Intershop’s capabilities. We covered many grounds including its unique position in the market with B2B companies and the history of how it was one of the hottest products once upon a time but then ended up being just a moderate success among ecommerce platforms. Finally, we compared its capabilities with some of the modern headless platforms such as commercetools, fabric, and VTEX.
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