Marketing Middle-Grade or Young-Adult Books and More Self-Publishing Questions Answered by Michael La Ronn and Sacha Black: Member Q&A Podcast

In the latest installment of the AskALLi Member Q&A podcast from the Alliance of Independent Authors, hosts Michael La Ronn and Sacha Black discuss effective strategies for marketing middle-grade or young-adult books. They emphasize the importance of targeting parents rather than children and recommend networking with other authors in the same genre to maximize visibility and sales.

Other questions include:

• What do you do differently to launch a perma-free story or list magnet compared to a sale for a short story?
• What are some promotional things to do when marketing a murder mystery besides paying for NetGalley reviews?
• What are the moral issues of using AI narration as opposed to a human for your audiobook?
• Do you have any rules of engagement for dealing with negative reviews and nasty comments?
• Is it okay to attach press releases when approaching media, and should you try to speak to journalists in person or on the phone?
• Are there any benefits or disadvantages to launching two books at the same time, especially if one is a novel and the other is a short story collection?

And more!

Find more author advice, tips, and tools at our Self-Publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally.

Now, go write and publish!

About the Hosts

Michael La Ronn is ALLi’s Outreach Manager. He is the author of over 80 science fiction & fantasy books and self-help books for writers. He writes from the great plains of Iowa and has managed to write while raising a family, working a full-time job, and even attending law school classes in the evenings (now graduated!). You can find his fiction at www.michaellaronn.com and his videos and books for writers at www.authorlevelup.com.

Sacha Black is a bestselling and competition winning author, rebel podcaster, speaker and casual rule breaker. She writes fiction under a secret pen name and other books about the art of writing. When Sacha isn't writing, she runs ALLi's blog. She lives in England, with her wife and genius, giant of a son. You can find her on her website, her podcast, and on Instagram.