The Google Ads Podcast The Future Of Advertising: BING?!
I never thought I would say this, but… Don't sleep on Bing Ads! Here's why!
Bing has always had a (small) pocket of viable traffic that is generally much cheaper and far less "clicky". However, many advertisers skipped Bing Ads because the headache of setting up and maintaining the campaigns wasn't always worth it due to the extremely limited volumes.
But with Bing's recent integration with ChatGPT, run ads on Bing! And not just to try and capitalize on the potential influx in traffic. You'll have a front-row seat to how AI-driven traffic impacts advertising campaigns. And, since Bing is quite a bit smaller than Google, I anticipate the changes being more obvious.
You can treat this as your "AI Ads Sandbox." I think this will be especially important since Google is rolling out its own AI-driven chat features, and (obviously) ads are going to be built right into the core of everything they do.
Listen to this episode to learn more about Bing Chat and how this could affect the future of advertising.
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0:00 The Future Of Advertising: BING?!
1:38 Bing offers citations!
8:49 What this could mean for advertising
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