Making Markets Chris Boettcher: Health Without Hacks - [Making Markets, EP.69]
Nov 7, 2025
Chris Boettcher, co-founder of Boettcher Health and former physical therapist, advocates for sustainable health solutions. He dispels the myth of willpower, emphasizing that modern food and medicine often create dependency. Chris shares insights on prioritizing health amidst a busy lifestyle and suggests practical meal swaps for convenience. He stresses the importance of accountability in coaching and warns against overreliance on medications like GLP-1s without integrating resistance training. His advice centers on simplifying health practices to foster long-term success.
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Systemic Dependency Between Food And Pharma
- Modern food and pharma create dependency by treating symptoms instead of root causes.
- Chris Boettcher argues intentional lifestyle change is needed to avoid lifelong medical dependence.
From Ironman To Sustainable Nutrition
- Chris moved from Ironman training and junk food to prioritize nutrition as he aged.
- He realized endurance training couldn't offset poor diet and adjusted habits for sustainability.
Treat Time Excuses As Design Problems
- Stop using "no time" as an excuse and design intentional routines for healthy food and movement.
- Use movement to boost cognitive efficiency so work takes less time and health improves.