Fraud-Fighter Profile: Vineet Grewal @ Wish .com on Relentlessly Improving Approval Rates

Fraudology is presented by Sardine. Get your tickets to Sardine[Con] and end the scamedmic

In this episode of Fraudology, Vineet Grewal, Senior Manager of Risk for the popular marketplace Wish .com joins Karisse to talk about her passion for fraud-fighting, people leadership, and relentless improving authorization rates.

With an incredible skill for remembering even the smallest details of sophisticated fraud cases and an impressive knack for implementing complex risk stacks for reducing various types of marketplace fraud attacks, Vineet has quickly become a go-to resource by her peers.

But as important as identifying & preventing fraud and abuse attempts on the platform she works for is, she says her "North Star" has become approval rates. While some may think that reducing chargebacks is the number one goal of a fraud leader, Vineet explains why that goal should always be balanced by increasing sales.

Other topics related to improving approval rates come up, such as: the importance of measuring approval rates from end-to-end, and not just at the front end; being aware of variables within different geographic markets such as holidays, consumer behavior, and the nuances of various payment methods; holding vendors accountable; the importance of using data & storytelling to communicate with cross-functional departments.

To connect with Vineet directly (solicitations & cold messages will not be responded to): https://www.linkedin.com/in/vineet-grewal-7395002b/

Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line.

Connect with her on LinkedIn

She brings her experience, expertise, and extensive network of experts to this podcast weekly, on Tuesdays.