Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop Did Etsy Change Their Algorithm? The REAL Reason Listings Won’t Sell in 2025
Dec 9, 2025
Discover the latest updates from Etsy as they introduce new policies for 2025 that could impact your sales. Learn about the newly defined creativity standards and the importance of accurately categorizing your listings. Dylan reveals how Etsy is using advanced AI detection to enforce policy changes and shares tips on avoiding risky keywords. He emphasizes the need for thorough shop details, like completing the About section and using authentic product photos. Plus, get essential action steps to protect your shop from potential penalties!
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New Clear Creative Categories
- Etsy now defines four clear creative categories sellers must use: made by, designed by, sourced by, and handpicked by a seller.
- Accurately labeling your role is crucial because misrepresentation risks listing removal and enforcement action.
AI-Driven Enforcement Spike
- Etsy has increased enforcement: more listings removed and more sellers suspended recently.
- They use LLM-based detection to scale enforcement faster and more accurately.
Categorize Listings Correctly
- Properly categorize each listing to reflect the role you played in its creation or sourcing right now.
- Do not mislabel items like print-on-demand or partner-printed designs to avoid removal.