The Marketing Millennials 14 - Marketing Examples with Harry Dry
Nov 27, 2020
In this insightful conversation, Harry Dry, founder of Marketing Examples and Copywriting Examples, shares his unconventional journey into marketing sparked by coding and viral stunts. He reveals grassroots strategies for audience growth, from engaging in Indie Hackers and Reddit to creating visually appealing content. Harry emphasizes the importance of clarity in headlines and offers practical tips for crafting compelling landing titles. He also dives into the concept of growth loops, illustrating with real-world examples, making this a treasure trove for marketers!
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Early Hustles That Taught Him Marketing
- Harry Dry repeatedly built small products and used clever outreach (like sending personalized Twitter canvases to YouTubers) to get millions of views.
- The marketing tactic worked even when the product was poor, which taught him marketing was the most fun part.
Differentiate With High-Effort, Visual Examples
- Differentiate by offering concentrated, example-heavy content rather than long theory.
- Use lots of images and spend extra time to make content highly shareable.
Create Once, Distribute Platform-Native
- Repurpose one core article into platform-native formats (threads, carousels, slides) to meet audiences where they already are.
- Include a simple CTA on each platform to pull people into your newsletter or owned channel.
