109. Skee: Multi-Time Mixtape DJ of the Year Awardee

Apr 2, 2024

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They say the opportunity of a lifetime only lasts for the lifetime of that opportunity. Think about it and realize how many opportunities have been missed because somebody, somewhere didn’t understand what was standing in front of them. Now stop and understand how many people have built empires because they realized they were in the midst of something special … a moment … that opportunity of a lifetime!

Our guest today embodies the principle of capitalizing on opportunities and has become a cultural phenomenon and global brand in the process! DJ Skee is a source of energy and a marketing icon who has blazed a trail throughout the industry. His forward-thinking, innovative approach, and willingness to evolve have helped make him one of the most in-demand entertainment influencers in the world. Join us today as he talks about his road to success and how remaining flexible, open, and always believing in himself helped pave the way for him. It’s an amazing conversation with one of the most amazing men I’ve ever met!

In This Episode:

(2:00) – Skee discusses how he has always been a big music fan.
(4:06) – Skee thought he would be a professional athlete.
(6:58) – Life as a DJ begins as Skee realizes it’s his calling.
(12:25) – Marketing, not DJ’ing was his first gig.
(16:53) – Skee tells how he remained humble when all accolades came his way.
(19:23) – Skee launches his own marketing agency at 20.
(24:03) – Choosing sides is a pivotal move.
(27:33) – Going all in as a DJ.
(29:15) – Skee begins broadening his horizons and gaining more traction.
(34:27) – Skee discusses re-inventing the way music videos are done.
(41:55) – Life at iHeart Radio.
(46:38) – Creating a game-changing experience.
(51:40) – Generating energy and entertainment for the Minnesota Vikings and other teams.
(55:40) – Take input but always believe in yourself.

Our Guest

DJ Skee built an empire by consistently identifying trends in music, sport, and culture first.

As a founder, Skee launched Dash Radio and DXSH Metaverse Studios, building them into leaders in the digital radio and metaverse experience spaces while raising $20 million dollars to build from A-List investors and powering radio and experiences for brands and influencers, including Kylie Jenner, Snoop Dogg, Lil Wayne, Tyler The Creator, Paris Hilton, The GRAMMY’s, Xbox, Discord, and more.

Hawke Media

About DJ Skee

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