Acquisitions Anonymous - #1 for business buying, selling and operating Buying a Viral Cat Video Empire? Think Twice Before You Do
Oct 7, 2025
Joining the discussion is Travis from Capital Pad, a specialist in SEO and digital acquisitions. He dives into a viral cat-content platform boasting 3.9M Facebook followers and impressive profit margins. The crew debates the challenges of replicating such SEO success today and unpacks the risks associated with algorithm-dependent assets. They explore monetization strategies beyond banner ads and evaluate the impact of AI on content creation. The conversation also touches on innovative financing structures to alleviate purchase risks.
AI Snips
Chapters
Transcript
Episode notes
Too-Good-To-Be-True Numbers
- The listing claims $872k–$920k revenue with ~94–95% net margins driven by Facebook and premium ads.
- Such extreme margins and platform concentration signal high fragility despite impressive top-line metrics.
Old Facebook Growth Is Not Repeatable
- Building a 3.9M Facebook following in the past was possible due to favorable algorithms that no longer exist.
- That historical growth is valuable but largely non-replicable today, increasing buyer risk.
Get Deep Channel Experience First
- Avoid buying algorithm-dependent assets unless you have deep, hands-on experience in that channel.
- Work for a year in the space or partner with someone experienced before acquiring similar digital media.