Lessons - The Importance of Building Trust | Danielle Brown - CMO at Points

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In this "Lessons" episode, Danielle Brown, CMO at Points, explores the pivotal role of trust in building a high-performing team, particularly in remote work environments. She shares strategies for fostering accountability, transparency, and open communication while managing team resistance to new processes.

Building a Trust-Driven Culture: Danielle explains how trust serves as the foundation for empowering teams to take ownership of their work. She discusses the process of building a trust model within her team, emphasizing transparency, accountability, delivering results, and honest communication.

Overcoming Resistance and Driving Buy-In: Danielle addresses the challenges of gaining buy-in for new trust-building practices. She shares her approach to helping reluctant team members adapt, encouraging them to actively participate in creating a culture of trust and accountability.

Trust as a Performance Driver: Danielle highlights how Points managed to maintain productivity and achieve business goals despite the pressures of remote work and shifting market conditions. She attributes their success to a strong foundation of trust and clear communication, which allowed the team to navigate challenges and stay focused on results.

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