TruthWorks The Blueprint Of Apple & Netflix.The World’s #1 Tech Strategist: "We Are Working Wrong!"
Jan 13, 2026
Marty Cagan, a veteran product leader and founder of the Silicon Valley Product Group, sheds light on how traditional business practices stifle innovation. He discusses the 'Feature Factory' trap that most companies fall into and shares why hiring the right kind of talent is crucial. Learn about Apple and Netflix's success strategies, emphasizing empowerment over control. Marty argues for humility, the importance of coaching, and creating a product culture that values experimentation. This insight is vital for anyone looking to drive meaningful change in their organization.
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People Are The Product's Root Cause
- Great products come from great product teams, and the people and how they work determine customer happiness.
- Focusing on building strong product teams creates a virtuous cycle of innovation, customers, and business growth.
Know What You Don't Know
- The single most important product lesson is knowing what you can't know and then learning it.
- Leaders must be humble and become students of how to discover the unknowns.
Process Is A Thinking Substitute
- Overreliance on process substitutes for thinking and kills innovation.
- Processes can slow companies and remove empowerment, letting competitors out-innovate them.