The Contractor Fight with Tom Reber TCF1073: Stop Being Your Town's Best Kept Secret with Joey Yak
Nov 13, 2025
Are you the best-kept secret in your town? It's time to change that mindset! Discover how to dominate your local market with effective video marketing strategies. Joey Yak reveals the 'Zone Method' to connect with your audience and shares the C4 strategy for success: Creativity, Consistency, Communication, and Convenience. Learn why being known is more critical than just being good at what you do. Say goodbye to waiting for referrals and start building a brand that everyone in your community recognizes!
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Profit Problem Not Lead Problem
- Most contractors think the answer is simply more leads, but often the real issue is profit leakage.
- Tom Reber emphasizes you can grow profit without selling a single extra job by plugging leaks.
Track Three Core Financial Numbers
- Know three core numbers: gross profit, overhead, and net profit.
- Track these regularly because you can't improve what you don't measure.
Price For Profit And Cut Job Waste
- Raise gross profit by charging more and producing work more efficiently.
- Start by pricing jobs at cost times at least two and tighten production to eliminate waste.