Marketing School - Digital Marketing and Online Marketing Tips

How to Write a Killer Blog Post | Ep. #173

Jan 20, 2017

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In Episode #173, Eric and Neil discuss how you can write a killer blog post. Many people can slap a string of coherent sentences together and call it a blog—but, can they capture their readers' attention? Tune in as Eric and Neil reveal solid suggestions for creating a blog that will entice and hook an audience. From your title to the images place amidst your text, all these details count.

Time Stamped Show Notes:

00:27 - Today’s topic: How to Write a Killer Blog Post
00:35 – Write a great headline and continue the thought in the first few sentences to hook the readers
- 00:59 – Go to Copyblogger for the headline formula
01:15 – Think of blogging as a presentation or a classroom lecture
- 01:33 – Engage with your readers
- 01:46 – Start with a conversation
- 01:57 – Neil shares a sample conversation in a blogpost
03:08 – Use sub-headers or bullets to keep things organized
- 03:45 – Eric shares an example that can get readers hooked
04:08 – Add media to your blog post
- 04:32 – Eric uses DesignPickle for his images
04:50 – Have a conclusion heading
05:22 – All claims should be backed up by case study or research links
- 06:00 – If you have data that can separate you, the better, because it can’t be replicated easily
07:07 – Make your blog readable
- 07:17 – Design should be responsive and text should be clear
- 08:20 – Neil Patel’s Quicksprout
- 08:30 – Neil reads Tech Crunch, TMZ, CNN and other sites to give him creative ideas that he can leverage on his own website
- 09:00 – Eric checks Wallstreet Journal, copyblogger, and problogger
09:20 - That’s it for today’s episode!

3 Key Points:

Blog posts are not just about the text—a catchy photo or video can entice people to read it.
Simple, but powerful—overly decorated posts can easily turn off the reader.
Read a lot and a variety or written work as this feeds your creative inspiration.