Ep 518: Is M and A Dead For Ecommerce Brands? With Ben Leonard, Quit Stalling and Build Your Brand

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Let's explore the future of direct-to-consumer (DTC) businesses, expressing optimism and stressing the significance of building a brand rather than just selling products online. 

In this episode, Jordan West and  Ben Leonard, delves into the difference between businesses with strong customer experience and those without, emphasizing the value of building an ecommerce brand over just an ecommerce business. They weigh in on the economic situation, offering optimistic viewpoints and discussing potential opportunities in the M&A market. 

Listen and learn in this episode!

Key takeaways from this episode:

• The threat of Amazon creating knockoff versions of products, leading to the downfall of original businesses, and the difficulty of competing with Amazon.
• Building a sustainable business with a loyal customer base for long-term success and business sustainability, and finding potential opportunities in the M&A market.
• The economic situation and potential growth in 2024, the challenges faced by agencies during tough times, and the importance of persistence and focusing on future growth.
• The challenges and successes in the E-commerce industry, particularly related to mergers and acquisitions, with a focus on not just financial aspects but also the value of brand and nimble business strategies.

Recommended Book:

Quit Stalling and Build Your Brand: www.quitstallingbook.com/jordan

Today’s Guest:

Ben Leonard, Author of Quit Stalling and Build Your Brand, is a UK-based entrepreneur who made the switch from the oil industry to e-commerce in 2016. With a background in mergers and acquisitions, Ben now helps others in the e-commerce industry navigate their own business ventures. Based in northeast Scotland, Ben continues to be a leader in the e-commerce world.

Connect and learn more about Ben:

LinkedIn: https://www.linkedin.com/in/benjleonard/

Website: https://quitstallingbook.com/jordan

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow