Torsion Talk - The Garage Door Industry Podcast Torsion Talk S8 Ep114: Life Taxes, Luxury Doors & a $1,000 Spring Repair- Rethinking the Repair Game
Ryan’s back with a bang and no time for fluff. In this episode, he shares a powerful conversation with a fellow Atlanta-based trades entrepreneur that reshaped how he sees service pricing, brand positioning, and repair growth for garage door businesses.
From high-end installs to everyday repairs, Ryan explores how perception plays a massive role in business growth — and how Aaron Overhead Doors carved a niche in the luxury home space. But what about repair work? Why does it often feel like a “life tax” to customers? And how can garage door companies reframe their messaging and processes to win more repair business, increase margins, and build a powerhouse brand?
Plus:
- His unfiltered thoughts on pricing spring repairs at $1,000
- The invisible value of convenience, peace of mind, and time
- How the luxury market views repairs vs. installs
- Building trust as a premium brand while still serving the everyman
- A shoutout to a friend Ryan recently debated... and now applauds
- The evolution of Aaron Overhead Doors into an indoor-outdoor lifestyle company
- How to expand without losing your core
- Encouragement for business owners struggling with brand identity in a crowded market
This episode is full of real talk, practical inspiration, and the kind of advice you only get from hard-earned experience in the trades.
🛠️ Whether you’re scaling your business, redefining your brand, or just trying to figure out how to charge what you’re worth — this one’s for you.
📍 For info on upcoming Garage Door U intensives or to connect with Ryan, visit GarageDoorU.com
Find Ryan at:
https://garagedooru.com
https://aaronoverheaddoors.com
https://markinuity.com/
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