The Formula For Building a Global Expert Business with Victor Damasio | #Success - Ep. 94

Dec 8, 2025

Victor Damasio, a Brazilian entrepreneur and expert coach, shares his journey of building a multi-million dollar expert business. He emphasizes the importance of nurturing genuine conversations and helping clients achieve results before scaling. Victor reveals his simple process of engagement, which has led to client loyalty for over a decade. He discusses the challenges of venturing into the U.S. market while applying relationship-based strategies that worked in Brazil. His story highlights that sustainable success hinges on service, patience, and consistent action.

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ANECDOTE

From Lawyer To First Brazilian Online Guitar Course

Victor left his law career after attending Eriko's event and saying yes to himself.
He partnered with a guitar teacher to launch Brazil's first online guitar course in 2012 and sold hundreds after initial testing.

ANECDOTE

Early Facebook Growth And Cheap Leads

Victor grew a Facebook following from zero to 140,000 using early low-cost traffic.
He reflected that leads were cheap back then but costs rise as markets mature.

INSIGHT

Retention Beats New Acquisition

Long-term client retention drove Victor's biggest growth and lifetime value.
He kept clients for over a decade by delivering value continuously, making retention cheaper than acquiring new clients.

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In this episode of The Russell Brunson Show, I sit down with my friend Victor Damasio, one of Brazil’s top expert entrepreneurs, to unpack how he built a multi-million dollar business by doing the right things for a long time and serving people deeply before chasing scale.

Victor is now rebuilding in the United States and Spanish speaking markets, and what makes his story so powerful is that his process works at every level. Whether he had no audience, a small group of early believers, or a huge following in Brazil, he grew by creating real conversations, helping people get results, and earning loyalty through service. If you want to know how to build something meaningful without shortcuts, this episode is a masterclass.

Key Highlights:

◼️How Victor built his early business by doing the right thing consistently until results compounded

◼️The simple process he still uses today: start conversations, understand the person, help them solve something small, then guide them to the right offer

◼️Why he has clients who have stayed with him for more than a decade and how long term service became his most powerful growth engine

◼️His formula for building momentum in a new language and new country by applying the same relationship based approach that worked in Brazil

Victor’s story shows that the most sustainable expert businesses are built on service, patience, and consistent action. His method works in any market because it is human. You begin with a real conversation, create a win, build trust, and only then extend an offer that truly helps the person in front of you.

These principles helped him build a multi-year mastermind in Brazil and now guide him as he starts again in English and Spanish. If you want to follow his journey or connect with him directly, you can find him on Instagram at @victordamasio and you’ll hear from him PERSONALLY!

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