The Podcasters Podcast HUGE INDUSTRY NEWS - YouTube and Spotify Step-up Their Podcast Game
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This week on The Podcaster’s Podcast. Kane and Ash talk about the latest industry update in the podcast world. This includes a game changing update on the most powerful podcast platform, YouTube…
KEY TAKEAWAYS
- YouTube is taking over podcasting – YouTube is already the second biggest search engine and many content creators are harnessing the power of this to push video based content. But now YouTube is launching its own podcast platform, this could revolutionise how Podcasts are discovered and consumed.
- Ash and Kane speculate about being able to monetize your podcast on YouTube through the use of ads. This is already a massive benefit of putting video content on the platform, so hopefully this will be implemented into podcasts too.
- Listeners that already tune into the audio version of your show are not likely to move to YouTube, as they already have a mode of consumption that suits them. Putting a video version of your show on YouTube will be more effective at drawing in new audiences.
- Spotify is launching a new competitor to TikTok which will work as a new way to consume video podcast content.
- Video platforms are better for engaging with your audience, especially if you broadcast your content live.
BEST MOMENTS
“Podcasts have terrible discoverability due to the lack of a powerful search engine, BUT this does mean that podcasts have a long tail and your show will be discoverable for a long time”
“Podcasters must move to video. You can create short, medium and long form content and monetise all of it!”
“I don’t think anyone listening to the audio podcast will move to YouTube. This change is more likely to improve discoverability for NEW audiences.”
VALUABLE RESOURCES
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.
CONTACT METHOD
Email: podcast@progressiveproperty.co.uk