The Futur with Chris Do Free Work That Actually Pays w/ Troy Plota | Ep 377
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Sep 4, 2025 Troy Plota, a fashion photographer turned app developer, shares his compelling journey from shooting celebrities like Mariah Carey to innovating with technology. He reflects on a pivotal $35K payday, and the trials of unpaid work with clients like Toni Braxton. Troy discusses the exploitation of artists and argues for DAOs as a solution for fair compensation. His groundbreaking app that turns static images into motion highlights the friction between art and tech. Tune in for insights on resilience in the creative industry!
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From Portfolio Organizer To Shooter
- Troy got into professional photography by organizing model agency portfolios and offering free test shoots.
- That entry-level service led bookers to notice his work and opened paid opportunities with stylists and clients.
Use Strategic Free Work As Marketing
- Do free or low-cost projects strategically when switching verticals or proving new ideas to clients.
- Treat unpaid work as marketing and PR when it can produce a demonstrable portfolio and future paid gigs.
Photos Used Without Payment
- Troy sent film to Tony Braxton's team and later discovered they used his images across an 80-million-dollar tour without paying him.
- He eventually hired a lawyer and recovered about $50,000 after a decade-long fight.