Sweat Equity 015 - Nice Kicks Founder & CEO on Keeping Your Media Company Relevant in 2024.
Alex and Brian sit down with Matt Halfhill, the founder & CEO of Nice Kicks to get into the weeds of the sneaker industry, and Matt's journey growing Nice Kicks from a niche sneaker blog into sneaker industry powerhouse. In this conversation you’ll hear about the evolution of the blog, shoe industry disruption, and which brands to watch in 2024.
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CHAPTERS:
00:00:00 - Introduction
00:02:08 - The Origins of Nice Kicks
00:05:09 - Going from online to opening a physical location.
00:09:24 - Deciding to close the Nice Kicks retail store.
00:10:46 - From web-first to social first: Inside Nice Kicks' revenue.
00:16:43 - The Death of the Signature Shoe.
00:22:59 - Namesake Marketing has completely changed.
00:27:16 - What do brands need to do to succeed in the shoe business in 2024.
00:31:54 - How are the biggest shoes being disrupted?
00:34:53 - Matt's Thoughts on the Tom Brady & NoBull Merger
00:38:53 - How Media companies can survive in the attention economy.
00:42:01 - The biggest brands to watch in shoes in 2024.
00:45:54 - The history of Sneaker Drops.
00:49:53 - Are good ads dead? How advertising has changed since the Jordan Era.
00:54:27 - Huge viral potential with Out-of-Home Ads
00:58:28 - Will High Rocks take over Crossfit?