The Rest Is Entertainment The Truth Behind ITV’s Daytime Cull
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May 28, 2025 The podcast dives into ITV's drastic cuts to daytime television, examining how these changes could reshape the industry and impact beloved shows. A discussion on the rise of the genre-bending band Sleep Token highlights their unexpected success across the UK and US charts. The conversation shifts to Netflix's ambitious strategies aimed at capturing the attention of toddlers with acquisitions like Sesame Street. With humor, the hosts also tackle the quirky interactions of AI in entertainment, adding a light-hearted touch to the serious topics.
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ITV Daytime Cuts Explained
- ITV's daytime block is cutting 220 jobs due to flat or low advertising revenue despite stable ratings.
- They aim to reduce costs by focusing more on Good Morning Britain and shortening shows like Lorraine and Loose Women.
Daytime TV's Audience Value
- Morning shows like Good Morning Britain maintain consistent audiences around 600,000–700,000 viewers, valuable to advertisers.
- Daytime TV is one of the few genres that still surpasses a million viewers, notably shows like Tipping Point and The Chase.
ITV Job Cuts and Green Light System
- ITV told production team members the night before the cuts if they got a green, amber or red light.
- Long-time teams who'd worked 10-20 years together faced job uncertainty, highlighting the human impact of cuts.
