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⁠The Truth Behind ITV’s Daytime Cull

The Rest Is Entertainment

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The Future of ITV Daytime Television

This chapter examines the recent cuts in ITV's daytime programming, including significant layoffs affecting popular shows like Good Morning Britain. It discusses the broader implications of advertising revenue fluctuations on terrestrial broadcasters and the evolving landscape of daytime television. The conversation also highlights the emotional impact on staff and explores potential future directions for the industry amid rising competition from streaming services.

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