In this episode of the Jump Podcast, Dev and Michelle unpack the “Great Lock-In of 2025”, a viral challenge born on TikTok that they reframe for strategy leaders. They challenge executives to treat Q4 as “Q0”, a time to run small experiments, close open loops, and reset leadership habits before the new year. This episode is a call to action for leaders ready to lock in and lead with intention. It’s about turning intention into momentum—and, for some, that shift in mindset may manifest as getting bangs.