Twenty Thousand Hertz
The Sonic Brand Makeover We Didn’t Know We Needed
Apr 16, 2025
Charlie Harding and Nate Sloan, the creative minds behind Switched on Pop, share their journey of revamping their podcast's theme song after a decade. They dive into the emotional ties to their original tune and the hilarious chaos of crafting a new sonic identity. The duo discusses balancing nostalgia with innovation, exploring sonic branding complexities, and blending traditional melodies with modern elements. With insights on the art of jingle creation and listener engagement, this playful discussion highlights the significance of sound in shaping experiences.
44:54
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Quick takeaways
- The podcast emphasizes the importance of sonic branding, showcasing how a revamped theme song can reflect a show's identity and engage listeners more effectively.
- Through collaboration with various musicians and industry experts, the hosts successfully create a modern yet nostalgic theme that resonates with evolving audience expectations.
Deep dives
SoundOff Story Competition Announcement
A short story competition is being held, inviting fully produced sound-related audio stories that are around five minutes long. Participants can submit stories that incorporate interviews, narration, music, and sound design to enhance storytelling. The competition offers valuable prizes, including a private feedback session with the creative team and a $100 online store credit for the top creator. Interested individuals must submit their entries before the deadline of May 7th, details of which can be found on the competition's official website.
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