

226 - How affiliate marketing works — with Jacob Cass
22 snips Feb 1, 2023
Jacob Cass, founder of the branding agency JustCreative, shares his expertise in affiliate marketing and SEO. He emphasizes the importance of search over social media for lasting business success, encouraging bloggers to harness affiliate marketing for client attraction. Jacob explains strategies for creating authoritative content that Google loves and discusses the comparative benefits of active versus passive income. He also highlights the potential of affiliate marketing during events like Black Friday, calling for transparency and genuine product recommendations.
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Starting with Affiliate Marketing
- Create a standalone resources page listing recommended products.
- Share affiliate links on social media, email newsletters, and YouTube.
Promoting Your Affiliate Links
- Market your resources or affiliate page through various channels.
- Include links in email signatures, YouTube descriptions, and social media bios.
SEO Basics for Affiliate Marketing
- Optimize page titles and headlines with relevant keywords.
- Build authority with backlinks from reputable sites.