How I AI How a Public Relations Strategist Uses AI to Save Time and Create Media Impact
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Aug 12, 2025 Tianna Robinson, an award-winning publicist and founder of Intertwine Agency, shares her expertise on harnessing AI in public relations. She discusses the evolution of PR in the AI era and the critical need for AI literacy among communicators. Tianna provides insights on how AI can streamline press outreach, cutting weeks of work down to mere hours. She emphasizes the importance of maintaining authenticity and building a personal brand while integrating automation, all while advocating for equitable access to AI resources for marginalized communities.
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Raised In PR, Built AI For PR
- Tianna grew up in PR working at her aunt's agency and learned the craft hands-on from childhood.
- She later launched AI for PR to teach communicators and small businesses how to use AI in their work.
Combine ChatGPT With An AI Stack
- Use ChatGPT for editing and rewriting but combine it with other AI-powered tools as they emerge.
- Centralize workflows in Notion and add AI agents for scheduling, lead gen, and project management.
AI Changes The Cost Structure Of Agencies
- AI can replace many routine tasks, offering agencies a cheaper, 24/7 alternative to staff for certain functions.
- Tianna emphasizes this shifts business economics but doesn't remove the need for human strategy and oversight.