How I AI How a Public Relations Strategist Uses AI to Save Time and Create Media Impact
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Aug 12, 2025 Tianna Robinson, an award-winning publicist and founder of Intertwine Agency, shares her expertise on harnessing AI in public relations. She discusses the evolution of PR in the AI era and the critical need for AI literacy among communicators. Tianna provides insights on how AI can streamline press outreach, cutting weeks of work down to mere hours. She emphasizes the importance of maintaining authenticity and building a personal brand while integrating automation, all while advocating for equitable access to AI resources for marginalized communities.
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AI Changes The Cost Structure Of Agencies
- AI can replace many routine tasks, offering agencies a cheaper, 24/7 alternative to staff for certain functions.
- Tianna emphasizes this shifts business economics but doesn't remove the need for human strategy and oversight.
48-Hour Automated PR Campaign
- Tianna automated a campaign for an AI hair company by building Notion agents to pitch media and book speaking opportunities.
- The automation produced strategic press outreach and podcast/speaking outreach within 48 hours.
Build A Modern PR Toolbox
- Prefer Muck Rack for media lists and use Grammarly to tailor pitch tone for specific outlets.
- Add Propel AI, Descript, Canva Magic, Firefly, Zapier, Notion, and Motion as core tools for modern PR workflows.