Tanner Chidester, Founder of Elite CEOs, shares his strategies for starting a business with no cash, closing high ticket sales, leveraging Instagram shoutouts, and the significance of hard work and sales for business growth.
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Quick takeaways
Scaling a business is about doing the same thing at a faster rate as the team grows bigger.
Successful cold direct messaging on social media requires targeting quality pages, engaging new followers, and swiftly moving leads towards phone calls for higher-ticket sales.
Deep dives
Starting a Business with No Cash
To start a business with no cash, Tanner recommends leveraging your expertise and starting in an area that is in high demand, such as health, wealth, or relationships. In his case, Tanner started as an online fitness coach by capitalizing on his fitness expertise. He focused on low-hanging fruit, engaging with followers on social media and pushing them to phone calls, where he would close high-ticket deals. By quickly replacing his nine-to-five income, he was able to scale his business rapidly by reinvesting his profits into hiring, training, and running ads.
Effective Cold Direct Messaging Strategy
Tanner shares a successful strategy for cold direct messaging on social media platforms like Instagram. He advises going for quality pages, specifically targeting audiences that align with your niche. By paying the page owners, you can get your content posted and tagged, driving targeted traffic to your profile. It is essential to engage with the new followers, using personalized messages to build a connection. Tanner emphasizes the importance of speed in this strategy, sending one to two messages per minute and swiftly moving leads towards a phone call, where higher-ticket sales can be closed.
Scaling with High Ad Spend
Tanner reveals his approach to scaling the business with ad spend. He suggests starting with a budget of $2,000 to $3,000 and running ads at $100 per day, divided into multiple ad sets targeted at specific audiences. The ideal cost per lead may vary depending on the industry, but a general rule of thumb is $5 to $10 for fitness-related offers. As the business grows, Tanner advises investing more in scaling the ad spend. He highlights the importance of maintaining good margins and a capable team to handle the increased workload as the business expands.
Founder and Owner of Elite CEOs, Tanner Chidester has generated over 70 million online. He’s on a mission to help as many people replicate the same levels of success and become their best selves.
Top 3 Value Bombs
1. People think that scaling a business is complex. The complexity is in that the team is getting bigger. All scaling means is doing the same thing in a faster rate.
2. Do not avoid the hardwork. At the end of the day, if you want to grow a business, you need cash through sales on your leads.
3. People say that what they do don't work when in fact they lack volume. Know what you're looking for, and do it fast.
DM Tanner "Entrepreneurs On Fire" to get access to free contents on messaging, and sales for FREE - Tanner Chidester Instagram
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