PT Profit Podcast How to Be the #1 Go to Coach in Your Area or Online
In this powerful episode, Beverley Simpson, a former district fitness manager turned business coach, breaks down the essential steps to becoming the leading coach in your niche, whether online or in-person. She addresses the changing market landscape, including the emergence of AI and peptides, while providing actionable strategies to stand out in an evolving industry. The episode focuses on balancing personal worth with business value, developing authority, and implementing effective marketing strategies.
Key Discussion Points:
- Understanding personal worth vs. business value
- Differentiating between expertise and authority
- Identifying and clearing limiting beliefs
- Developing your unique proposition
- Marketing strategies and visibility
- Adapting to market changes (AI, peptides, GLP-1s)
- Implementing effective advertising strategies
Mentioned Links:
- BSimpsonFitness (Social Media): @BSimpsonFitness
- Website: bsimpsonfitness.com
- Free Training: [INSERT LINK HERE] (Referenced in show notes for marketing strategy implementation)
Resources:
- [INSERT LINK HERE] Pressure-free permission-based sales system training
- [INSERT LINK HERE] Additional resources on market adaptation strategies
Actionable Steps/Key Takeaways:
- Separate personal worth from business value - recognize that you're worthy because you exist, while your business value is based on what you bring to the market
- Develop your unique process and clearly communicate your specific solution to a specific problem for a specific person
- Implement a balanced marketing strategy combining paid advertising with organic content to maximize visibility
Ready to transform your coaching business and become the #1 authority in your niche? Register for the free training mentioned in this episode to learn how to implement a pressure-free sales system that consistently attracts your ideal clients. Click the link in the show notes to secure your spot and start your journey to becoming the go-to coach in your area.
https://ptprofitformula.com/simplescaling
Note: This episode was recorded in September 2025 and reflects current market conditions including AI integration and emerging health technologies.
***
Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free.
Join the Facebook community!
Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?
Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.
BSimpsonFitness Best Next Steps
Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin
PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin
The Complete 10k Per Month Bl