Ep. 180, Smart Resolutions for Marketers in 2024

Jan 17, 2024

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Is goal setting going to serve you or strain you this year? It's difficult in an industry that changes at light speed and likes to throw curve balls! Instead, Molly and John talk about their preference for setting themes and resolutions and equipping their business to be adaptive and flexible (so that they can adapt, grow, and thrive no matter what comes). Listen for three things they're focusing on at Smart Marketer in 2024 that might also be helpful for you and your business.

You'll hear about being Proactive instead of Reactive, you'll hear about Workflow thinking as opposed to S.O.P.'s, and you'll also hear about how the stakes have been raised, so you can't look to one platform for profitability.

You Will Learn:

A missing piece in most businesses
A shift in thinking that makes sure that nothing falls through the cracks
How to prevent your Business from becoming Stagnant

And more!

"We had amazing growth in our Business - we almost doubled Smart Marketer, which is insane. We brought on tons of employees, new clients, and new students. It was a huge success, but we felt really burnt out at the end of the year. So the next step is, okay, how can we continue this growth but also do it in a way that feels even better." Molly Pittman

LINKS

Mentioned In This Episode: https://smartmarketer.com/playbook

For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts

Molly Pittman, https://mollypittman.com/

John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/

Smart Marketer Courses, https://smartmarketer.com/courses/

The Smart Marketer Agency, https://smartmarketeragency.com/

TIME STAMPS

01:40 The Problem With Setting Big Annual Goals

04:47 Molly's First 2024 Resolution: Be Proactive instead of Reactive

05:55 It Comes Down To Time Management

09:51 John Shares Resolution #2: Fire Yourself

13:43 Workflows v. S.O.P.'s

16:57 "Business is all about relationships between people, and if you try to cut people out of the picture, it's always going to fail because no one is there to be the emotional core of it. No one is there to champion that thing moving forward." John Grimshaw

18:27 The Third (And Most Important) Resolution For 2024: One channel will not save you (or create a profitable business).

22:12 You need a playbook more than ever before.

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