

MCP093 From Idea to #1 Streaming Show: How Tracy St. Croi built her Haunted Road Trip Show
I had a great chat with my long-time friend, Tracy St. Croi, for this episode of #MeetCoolPeople. If you’re curious about what it takes to launch a #1 paranormal investigative show from the ground up (or just like stories of business road bumps) this one’s for you.
Tracy is the creator and host of Haunted Road Trip Show. She’s been in the afterlife communication field since 2011 and now leads both a top-ranking podcast and streaming TV show. We talked less about ghosts, more about what goes into actually pulling off a project like hers. From finding the right team to getting clear about your own vision.
She shared a lot about the realities of working with people, how plans can start as collaborations, then leave you doing it all solo, and why learning to ask the right questions is key if you want to build something solid.
Here are a few takeaways:
- Start simple, but get clear: Tracy began with a podcast, letting it grow as she learned what was needed and where she wanted it to go.
- Ask better questions: Don’t just look for someone who can do the job; get specific about what they can actually deliver. Sample work, references, the whole deal.
- Hold on to your mission: When things get hard, knowing exactly why you’re doing this keeps you moving forward.
We also talked about the impact of gratitude, giving back, and the trap of rooting for the underdog without asking if they really want to step up.
If you want to connect with Tracy, the best place is her Patreon, which links out to all her projects and socials.
Get the link to that and Tracy’s other resources here: https://tracystcroimedium.taplink.ws/
=====
Want to see how my team and I can help you convert more casual connections into clients? Grab my FREE 8-part audio mini-course at https://buildyourfollowupmachine.com/ and discover the step-by-step flow I help clients with in their email follow up machine!