How A Founder Sold Over $11.5M In NFTs While Running His Startup

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!

[00:15] Today’s topic: How A Founder Sold Over $11.5M In NFTs While Running His Startup.

[01:26] Get to know Alex Taub, co-founder of Upstream and Illuminati NFT.

[03:24] How Alex and his team decided to go all-in on Upstream.

[04:51] How Alex became involved with Web3, NFTs, DAOs, and dApps.

[08:06] A breakdown of Upstream: how it works and how it’s priced.

[08:53] Some of the use cases that Upstream is currently being used for.

[10:15] How Upstream is growing, and what it means to be a leader in the Web3 space.

[12:36] Insights into the marketing strategy for Upstream.

[14:31] How Alex co-founded Illuminati NFT and how he balances it with his work at Upstream.

[15:17] What launching Illuminati NFT has taught Alex about managing DAOs on Upstream.

[17:52] The time and investment you need to start an NFT project.

[19:31] How Illuminati has sold over $11.5M in NFTs.

[21:47] The story of how they first marketed Illuminati by giving out pins at an event.

[22:46] What Alex learned from the launch of Illuminati and their sales plan.

[25:54] Alex shares why Twitter is his favorite business tool.

[26:08] Learn about Alex’s favorite business book, Zero to One: Notes on Startups, or How to Build the Future.

[26:50] Alex’s favorite NFTs — that aren't Illuminati or Bored Apes!