Designing for Health: John Whalen, PhD | Founder of Brilliant Experience | Cognitive science and designing with the brain in mind

Dr. John Whalen, founder of Brilliant Experience and author of Design for How People Think, joins Nordic Chief Medical Officer Dr. Craig Joseph and Head of Thought Leadership Dr. Jerome Pagani. Dr. Whalen shares about his background in cognitive science and working on projects such as healthcare.gov, and how designing with the brain in mind and using “radical common sense” can create a better healthcare system for patients and clinicians alike.

Show notes:

[00:00] Intros

[02:27] Dr. John Whalen’s background

[06:23] Working on healthcare.gov

[08:23] How to decide whether or not to proceed with a project

[09:39] Writing Design for How People Think

[11:12] Why you have to observe users, not just ask them questions

[13:55] The importance of language, words, and educational level in communication

[20:22] Designing with “radical common sense”

[21:43] Breaking down the “six minds”

[28:01] Wayfinding and problem solving in design

[31:30] The interplay between the six information processing systems

[34:47] Designing for multiple education levels at once

[38:27] Three things so well designed, they bring Dr. Whalen joy

For a full transcript, click here.