Business Transformation Pitch with The CX Goalkeeper Mastering Digital Transformation with Marcus Köhnlein
In the recent episode of the CX Goalkeeper Podcast, Gregorio Uglioni engaged in an insightful discussion with Marcus Köhnlein, a seasoned expert in digital transformation and customer experience. The conversation traversed the landscape of digital transformation, its profound impact on customer experience, and the leadership required to steer these initiatives.
Marcus is a seasoned expert and thought leader in the realm of digital transformation. With a wealth of experience and a robust portfolio of successful transformation projects, Marcus has honed his understanding of what it takes to navigate the digital landscape effectively.
In this episode, we dive deep into the intricacies of digital transformation. Marcus shares his unique insights on how businesses can leverage modern technology to enhance customer experience and foster a culture of innovation. We discuss the role of leadership in steering these transformations and explore the ways in which customer experience is evolving in the digital age.
Stay tuned as we embark on this enlightening journey with Marcus Köhnlein, unveiling the secrets to mastering digital transformation.
Highlights:
00:00 Introduction
00:43 Introduction of Guest Marcus Köhnlein
01:25 The Importance of Digital Transformation
02:18 Understanding Customer Experience in the Digital Age
03:27 Marcus Köhnlein's Journey in Digital Transformation
04:36 Leadership's Role in Digital Transformation
05:15 First Break and Recap
06:47 Deep Dive into Digital Transformation Strategies
08:44 How to Foster a Culture of Innovation
10:49 Marcus Köhnlein's Success Stories
12:25 Key Challenges in Digital Transformation
13:01 Overcoming Barriers and Resistance to Change
14:25 Role of Customer Feedback in Transformation
15:45 How to Measure the Success of Transformation Efforts
17:51 The Future of Digital Transformation
19:36 Final Thoughts and Closing Remarks from Marcus Köhnlein
29:00 Book Recommendation
29:23 Contact Details
30:26 Golden Nugget: Key Takeaways from the Episode
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