

Carla McCall: Create Leaders from Within | Gear Up For Growth
Jun 6, 2025
Carla McCall, managing partner at AAFCPAs and former chair of the AICPA, shares her inspiring journey and insights into effective leadership. She discusses the urgent need for succession planning in the accounting profession as many CPAs approach retirement. Carla emphasizes that true leadership is about earning trust and respect, not just having a title. She highlights the importance of self-reflection, collaboration, and developing future leaders through supportive systems, ensuring a strong foundation for organizational growth.
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Carla's Early Leadership Journey
- Carla McCall joined AAF CPAs in 1995, became partner in 2003, then managing partner in 2011.
- She and David McManus co-led the firm after the founder retired, dividing vision and operations roles.
Leadership Feedback Sparks Change
- Carla McCall received candid feedback early in her leadership that she was "brutal in meetings" and people were hesitant to approach her.
- This feedback sparked critical self-reflection that led her to change her leadership style to listening and collaboration.
Plan and Align for Transitions
- Plan and align the partner group to ensure smooth leadership transitions.
- Create a clear process, such as a managing partner in training program, to gain buy-in.