Technological Progress Through Multiplayer Behavior

[03:26] Mikaela Weber: "Shopping is everywhere. Shopping is 24/7."

[07:10] Michaela Weber: "There's a monoculture in the sense that if we are from similar demographic groups, we probably see similar pushed ads."

Consumers now shop anytime, anywhere, increasing the pressure on brands to be present across multiple channels.

While algorithms create personalized experiences, there is still a collective aspect driven by shared demographics and interests.

Technologies like AB testing in checkout experiences enable brands to optimize payment methods and enhance the user experience.