James Sinclair's Business Broadcast £170k/Month Pet Travel Business - Busy Running It, Not Growing It (4k)
Jun 8, 2025
In this engaging conversation, Matthew Murdock, a veterinarian and owner of Ferndale Pet, shares insights from his thriving £170k/month pet travel business in Hong Kong. He discusses the challenges of balancing daily operations with the need for growth and delegation. Cultural dynamics in Asia, particularly in pet travel, are highlighted alongside financial strategies essential for success. Amid humorous anecdotes, Matthew emphasizes the importance of leadership, market potential, and innovative ideas for future transportation that could revolutionize the industry.
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Buying Pet Travel Business
- Matthew bought an existing pet travel business in Hong Kong for £200,000 about seven years ago.
- He raised the money partly from inheritance and some savings, finding the risk manageable.
Balance Seasonal Revenue
- To manage seasonal cash flow peaks, create another revenue stream that complements your existing business.
- Use talent and infrastructure year-round to smooth revenue across off-peak periods.
Dynamic Google Ads Strategy
- Manage Google Ads dynamically based on business demand; ramp up when slow, scale down when busy.
- Consider lifetime customer value in advertising spend to maximize long-term profit.