Bringing others along is a common challenge Catalysts face that we often discuss in our podcasts. Dr. Tasha Eurich - an organizational psychologist, researcher, and New York Times best-selling author - brings an important nuance to our discussion: the need to educate people about the value of what we are proposing. It is not enough to paint the picture of a vision. We need to do the work to help people understand what we can bring to the table. What's in it for them?

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Original music by ⁠⁠⁠⁠Lynz Floren⁠⁠⁠⁠.