FULL COMP: The Voice of the Restaurant Industry Revolution

Adam Guild on hacking digital restaurant marketing

Nov 24, 2023

In this engaging discussion, Adam Guild, Founder of Owner.com and restaurant tech expert, dives into the vibrant world of digital marketing for eateries. He emphasizes the essential role of a customer-centric approach and effective technology in today’s restaurant landscape. Adam shares his inspiring journey from gaming to entrepreneurship, addressing imposter syndrome and the importance of strong teams. He also highlights the balance between creativity and data in marketing, showcasing how independent restaurants can thrive amidst competition.

51:55

Creator website

Episode guests

Adam Guild

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

A strong digital presence is crucial for restaurants, emphasizing the need to focus on optimizing online marketing fundamentals for better customer engagement.

Cultivating a customer-obsessed mindset is essential, as it enables restaurateurs to adapt and innovate while solving industry challenges effectively.

Building relationships with mentors in the restaurant industry can provide valuable insights and opportunities for growth, enhancing overall business success.

Deep dives

Maximizing Holiday Demand

The holiday season presents a significant opportunity for restaurants to capitalize on increased demand through reservations and special events. Utilizing Yelp for Restaurants and its reservation systems can enhance visibility and attract more customers during this busy period. By leveraging these tools, restaurants can efficiently manage their waitlists and reservations, leading to improved customer satisfaction and increased foot traffic. The combined approach of utilizing Yelp's expansive consumer network and effective management systems can significantly drive holiday revenue.

Intro

3min

From Gaming to Growth: An Entrepreneur's Journey

23min

Building a Winning Team: The Key to Restaurant Success

5min

The Transformative Power of Reading in Entrepreneurship

3min

Blueprint for Successful Restaurant Marketing

3min

Mastering Restaurant Marketing: Art Meets Data

11min

Resilience and Data-Driven Success in Restaurant Entrepreneurship

3min

Adam Guild on hacking digital restaurant marketing

By now we’ve all figured out that the digital presence of our restaurant is as important as its physical location. With countless tools out there, it’s nearly impossible for a restaurateur to figure out what’s best. So today we sit down with Adam Guild, founder of Owner.com; a restaurant tech expert with a deep understanding of what’s moving the needle for restaurants today. In this far reaching conversation we discuss the tools of today, the solutions of tomorrow, and how taking a human approach to technology can help us all thrive.

To learn more about Adam and his company, visit https://www.owner.com/.

__________________________________________________________

Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Yelp for Restaurants Podcasts

Restaurant expert videos & webinars