How to Out-Market a Multi-Billion Dollar Company

[00:27] Today’s Topic: How to Out-Market a Multi-Billion Dollar Company

[00:52] Allbirds shoes have raised over $27 Million in funding.

[01:18] Nike and Adidas are shaking in their boots over this company.

[01:35] Eric and Neil wouldn’t worry, they would just undercut Allbirds’ pricing.

[01:56] The reason Allbirds is succeeding, is because they built up a great fan community.

[02:20] Your first 1000 fans are the most important.

[02:30] Eric likes Allbirds because they are comfortable, cool, and cheap. He found out about them through word-of-mouth.

[02:50] Eric then went on and told about 20 people about Allbirds. He’s so enthusiastic about the brand.

[03:50] Allbirds started by running a bunch of Facebook ads.

[04:00] Eric would crank away at podcasts, while Neil would target influencers.

[04:30] Neil would also guest post and focus on content marketing.

[04:55] When releasing your product, get the community involved in feedback, which will make them feel more involved.

[05:23] Eric is an investor in Unity Influence, which connects people with influencers.

[06:00] That’s all for today!

[06:05] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

How to Out-Market a Multi-Billion Dollar Company | Ep. #688