The Next Wave - AI and The Future of Technology

The 2026 LinkedIn AI Strategy (Step by Step)

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Jan 27, 2026

Charlie Hills, LinkedIn content strategist known for rapid audience growth and the CHEF framework, shares AI-first tactics for authentic personal branding. He explains context stacking over prompt tricks. Learn about deep research, reverse-engineering your voice, the CHEF steps (Curate, Heat, Enhance, Feed), and engagement hacks like pinned-comment strategies to boost real interactions.

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ANECDOTE

Rapid Growth From a System, Not Prompts

Charlie grew his LinkedIn from zero to nearly 200,000 followers in under 18 months using AI.
He credits specific systems and frameworks rather than generic prompts for that growth.

INSIGHT

AI Slop Floods LinkedIn Feeds

Most LinkedIn content has become AI-generated and homogeneous, creating an 'AI slop' problem.
Standing out requires emphasizing personal story and unique experiences that AI can't replicate.

INSIGHT

Context Stacking Beats Prompt Engineering

Context stacking (not prompt engineering) is the new lever for better AI outputs.
The richer the curated context, the more the AI produces unique, personalized content.

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Get Charlie's free guide to create genuine LinkedIn content with AI: https://clickhubspot.com/bkh

Episode 94: Is AI making your LinkedIn content sound generic or robotic? Discover how to cut through the noise and build a genuine following using LinkedIn’s newest AI strategies with host Maria Gharib (https://uk.linkedin.com/in/maria-gharib-091779b9), and special guest Charlie Hills (https://www.linkedin.com/in/charlie-hills/), a LinkedIn celebrity who skyrocketed from zero to nearly 200,000 followers in just 18 months.

Charlie Hills is renowned for redefining AI-powered personal branding and content creation on LinkedIn. He’s not your typical LinkedIn influencer—Charlie helps leading entrepreneurs and professionals craft viral, community-driven content that feels human, not machine-made.

In this episode, Charlie pulls back the curtain on his viral content strategy: the CHEF framework (Curate, Heat, Enhance, Feed). You’ll get a step-by-step breakdown of how to use deep research tools, context stacking, and storytelling frameworks to make AI work for YOU—not the other way around. Plus, unlock actionable hacks like Charlie’s “pinned comment” trick and learn how to supercharge engagement, build authority, and keep your feed free from AI slop.

Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd

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Show Notes:

(00:00) Viral LinkedIn Growth Secrets
(04:28) Building Authentic Authority Online
(08:01) Advanced Deep Research Tools Comparison
(10:15) Reverse Engineering Personal Content Style
(14:12) Enhancing Writing with Context
(16:20) Building Community Through Insights

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Mentions:

Charlie Hills: https://www.instagram.com/charliehills/
ChatGPT Deep Research Mode: https://openai.com/index/introducing-deep-research/
Claude: https://claude.ai/
Gemini: https://gemini.google.com/app
Perplexity: https://www.perplexity.ai/

Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw

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Check Out Matt’s Stuff:

• Future Tools - https://futuretools.beehiiv.com/

• Blog - https://www.mattwolfe.com/

• YouTube- https://www.youtube.com/@mreflow

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Check Out Nathan's Stuff:

Newsletter: https://news.lore.com/
Blog - https://lore.com/

The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano