Heat: Build a content engine

Get Charlie's free guide to create genuine LinkedIn content with AI: https://clickhubspot.com/bkh

Episode 94: Is AI making your LinkedIn content sound generic or robotic? Discover how to cut through the noise and build a genuine following using LinkedIn’s newest AI strategies with host Maria Gharib (https://uk.linkedin.com/in/maria-gharib-091779b9), and special guest Charlie Hills (https://www.linkedin.com/in/charlie-hills/), a LinkedIn celebrity who skyrocketed from zero to nearly 200,000 followers in just 18 months.

Charlie Hills is renowned for redefining AI-powered personal branding and content creation on LinkedIn. He’s not your typical LinkedIn influencer—Charlie helps leading entrepreneurs and professionals craft viral, community-driven content that feels human, not machine-made.

In this episode, Charlie pulls back the curtain on his viral content strategy: the CHEF framework (Curate, Heat, Enhance, Feed). You’ll get a step-by-step breakdown of how to use deep research tools, context stacking, and storytelling frameworks to make AI work for YOU—not the other way around. Plus, unlock actionable hacks like Charlie’s “pinned comment” trick and learn how to supercharge engagement, build authority, and keep your feed free from AI slop.

Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd

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Show Notes:

• (00:00) Viral LinkedIn Growth Secrets

• (04:28) Building Authentic Authority Online

• (08:01) Advanced Deep Research Tools Comparison

• (10:15) Reverse Engineering Personal Content Style

• (14:12) Enhancing Writing with Context

• (16:20) Building Community Through Insights

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Mentions:

• Charlie Hills: https://www.instagram.com/charliehills/

• ChatGPT Deep Research Mode: https://openai.com/index/introducing-deep-research/

• Claude: https://claude.ai/

• Gemini: https://gemini.google.com/app

• Perplexity: https://www.perplexity.ai/

Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw

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Check Out Matt’s Stuff:

• Future Tools - https://futuretools.beehiiv.com/

• Blog - https://www.mattwolfe.com/

• YouTube- https://www.youtube.com/@mreflow

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Check Out Nathan's Stuff:

• Newsletter: https://news.lore.com/

• Blog - https://lore.com/

The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano