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Is your copy broadcasting fear? + Copywriting Q&A
Apr 20, 2024
The podcast delves into the spiritual aspect of copywriting and how fear often drives our communication. It also includes a Q&A on writing about sensitive topics like sexual assault and the ethics of leveraging fear in marketing. Additionally, the host promotes a new copywriting course called Writing with the Sword.
32:05
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Quick takeaways
- Copywriting should reflect spiritual reality, often rooted in fear, but addressing inner fears can activate genuine charisma.
- Avoid fear-driven pain point marketing by writing authentically and connecting with audience's deeper needs.
Deep dives
Copywriting as a Spiritual Practice
Copywriting is defined as writing meant to have an outward purpose in the world, differing from personal writing. The podcast emphasizes that copywriting is spiritual and should be treated as such. When writing copy, individuals broadcast their spiritual reality, often rooted in fear and feelings of lack. By addressing deeper fears and inner work, genuine charisma and magnetism can be activated in writing, leading to more impactful communication.
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