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8min chapter
Is your copy broadcasting fear? + Copywriting Q&A
My Notes
Embracing Authentic Connections over Ideal Avatars
The chapter emphasizes the significance of connecting authentically with a specific audience rather than relying on the impersonal concept of ideal customer avatars in marketing. It highlights the importance of speaking from the heart and forging genuine connections with individuals at various stages of their personal journeys.
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Listen to the best highlights from the podcasts you love and dive into the full episode