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Kate Syuma, Former Head of Growth Design at Miro, shares insights on designing for business impact, overcoming imposter syndrome, asking better data questions, and the importance of designing for emotion. The podcast also explores user onboarding, user activation, and the unique qualities of a growth design team. Plus, the guest discusses their departure from Miro, experiments in career and podcasting, and creating better user experiences.
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Quick takeaways
- User onboarding is a continuous journey that requires constant attention and improvement, not just a one-time checklist.
- Embracing a growth mindset, being open to feedback, and continuously improving can help navigate steep learning curves and build trust within a team.
Deep dives
User Onboarding as a Continuous Journey
User onboarding is not just a one-time tutorial or sign-up flow, but a continuous journey inside the product. Many companies make the mistake of treating it as a checklist, rather than guiding users through the necessary steps within the product. For complex B2B products, the activation process can take weeks. It is crucial to understand that user onboarding is a sequential experience that requires constant attention and improvement.
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Listen to the best highlights from the podcasts you love and dive into the full episode