Understanding User Activation and How to Define It for Your Product

Kate Syuma was the 3rd designer at Miro and went on to become the Head of Growth Design during her 6+ years at the company. This episode is a masterclass in designing for business impact. We discuss:

- Her process for identifying the aha moment in your product

- How Kate overcame imposter syndrome in her first year

- Ways designers can ask better data questions

- Insights from researching onboarding at 80+ companies

- The importance of designing for emotion vs. solving problems

- + a lot more

If you want to learn more about Kate definitely check out: Growthmates - https://katesyuma.substack.com/ ✌️

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