
 Behind the Money Vanguard: can it keep playing disruptor?
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 Feb 26, 2025  Brooke Masters, US managing editor of the Financial Times, dives into Vanguard's evolution under a new CEO. The discussion reveals how Vanguard’s commitment to low-cost investing, championed by founder Jack Bogle, remains influential. Masters analyzes the firm’s ambitions to expand into new financial services while grappling with the impact of technology and market shifts. The conversation highlights Vanguard's innovative strategies, competitive pricing, and the delicate balance between tradition and modernization as it aims to redefine its role in wealth management. 
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Bogle's Cheap and Cheerful Strategy
- Jack Bogle, Vanguard's founder, prioritized low-cost investing.
 - He pioneered index investing, mirroring indices like the S&P 500, minimizing research costs.
 
Vanguard's Unique Ownership
- Vanguard has a unique ownership structure where the funds own the company.
 - This means leftover money goes back to investors through fee cuts instead of shareholders.
 
Increased Competition
- Vanguard's low-cost strategy has become less unique as competitors adopt similar approaches.
 - New fintech companies offer sleek apps and additional features, attracting investors who want more than just low costs.
 

