We Are For Good Podcast - The Podcast for Nonprofits 647. Your Year-End Campaign Playbook: Launch Your Most Generous Season Yet - Jon and Becky
Sep 22, 2025
Feeling overwhelmed as the year comes to a close? Discover practical strategies to craft impactful year-end fundraising campaigns without losing your sanity. Learn how to harness storytelling to create emotional connections, and gather insights from experts who reveal what truly motivates donors. Explore marketing ideas that are budget-friendly and the importance of self-care amid the hustle. Plus, dive into tactics for building a supportive community, ensuring your campaign is a springboard for long-term engagement.
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Generosity Is Not Dead
- Giving overall generosity is holding steady even if nonprofit dollars look down.
- Woodrow Rosenbaum says many people would give if they were asked, so sector action matters.
Run Small, Joyful Campaign Experiments
- Try new, joyful campaigns at year-end even with small budgets or teams.
- Caroline Griffin recommends one clear goal and separate tracks for existing donors and new audiences.
Be A Cognitive Shortcut
- People face an enormous information overload so brands must become cognitive shortcuts.
- Jeff Rosenblum urges mapping granular donor journeys and matching content to moments that matter.