#267: Joe De Sena ⎼ How To Build Extreme Mental Toughness

Joe De Sena is a best-selling author, serial entrepreneur, and endurance athlete.

In this episode, I sit down with Joe De Sena, founder of Spartan Races, where he shares his journey from growing up with the mob to building a $500M brand off of races.

🏃 Check out Joe on:

➤ Instagram: https://www.instagram.com/ realjoedesena ➤ Spartan Instagram: https://www.instagram.com/spartan ➤ Spartan Website: https://www.spartan.com/

My Instagram:https://www.instagram.com/jamesbrackiniv/

Timestamps 00:00 Introduction and Anticipation for Spartan Race

02:00 Influence of Parents on Personal Development

04:49 The Concept of Extreme Balance

07:43 The Importance of Pivoting in Life

10:45 Building Resilience Through Struggles

13:32 Modern-Day Discomfort and Its Consequences

16:37 Daily Habits for Success

19:20 Chasing Dopamine and Physical Challenges

22:18 Cultivating Relationships for Success

25:18 Gratitude and Perspective in Adversity

28:12 Lessons from Risks and Investments

31:18 Finding Purpose in Spartan Races

34:03 Unlearning and Focusing on Patience