Marketing Against The Grain

Using GPT-o3 to Replace My Creative Director (FREE PROMPT)

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May 20, 2025
Can AI be the ultimate creative director? Discover how the O3 model generates stunning ad campaigns by transforming brand guidelines into creative briefs and digital ads. Learn about the magic of combining smart prompts with image generation for jaw-dropping results. The discussion dives into mastering AI prompt chains, revealing top tricks to use O3 as a high-skill marketing partner. What does this mean for the future of creativity? Tune in to explore the innovative overlap of technology and marketing!
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ANECDOTE

Building a Full AI Creative Campaign

  • Kipp Bodnar used OpenAI's O3 model to generate a full advertising campaign using HubSpot's brand style guide.
  • He combined it with OpenAI's 4.0 model to create images, resulting in a cohesive campaign with mood boards, billboards, and digital ads.
ADVICE

Chain Prompts for Campaign Creation

  • Use O3 to write detailed prompts that guide image generation in other models like 4.0.
  • Chain prompts to build campaigns step-by-step: research, briefs, mood boards, then ads.
INSIGHT

4.0 Model's Image Generation Limits

  • OpenAI's 4.0 model can generate high-quality branded images but typically generates one image per prompt.
  • It uses context to align colors, fonts, and styles but has limitations on bulk image generations.
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